Join the Atlantic Legacy

Welcome to Atlantic Watches. Your potential partner for timeless Swiss quality.

With over 135 years of experience, Atlantic stands for Swiss precision, classic design and enduring value. Our watches are trusted across generations and continents — and so are our partnerships.

This dedicated page offers a clear and concise introduction to our brand, collections, and the advantages of working with us. You’ll find everything you need to evaluate whether Atlantic is the right fit for your portfolio — from product highlights and positioning to marketing support and contact details.

We look forward to exploring future opportunities with you.

A Legacy of Excellence

Founded in 1888, Atlantic Watches is one of the true originals in Swiss watchmaking. From the very beginning, our mission has been clear: to create precise, reliable timepieces that are accessible without ever compromising on quality. Over the decades, we’ve become known for our straightforward, unpretentious approach to watchmaking — blending technical reliability with classic design, and offering watches that wear effortlessly across time, trends, and generations.

Throughout the 20th century, Atlantic played a defining role in making Swiss watches available to a broader audience, particularly in Central and Eastern Europe, where the brand became a symbol of trust and taste. Our designs — from early mechanical models to later innovations like water-resistant cases and sapphire crystal integration — have always reflected the needs of real people: elegant enough for formal occasions, yet durable and practical enough for everyday life.

Today, our legacy continues through collections that remain rooted in tradition while embracing a clear, modern design language. Whether it’s the historical charm of the Worldmaster, the robust simplicity of our Gents line, or the refinement of our Manufacture Calibre, every Atlantic watch carries forward the spirit of Swiss precision, timeless style, and lasting value.

This legacy isn’t just preserved — it’s lived. By our wearers, by our partners, and by a new generation discovering that true quality never goes out of style.

The Atlantic Advantage: Why Partner with us?

A trusted legacy. A promising future.

For over 135 years, Atlantic has represented the essence of Swiss watchmaking:  timeless design, precision craftsmanship and enduring value. But Atlantic is not just another watch brand. It is a trusted partner to those who believe in offering quality without excess and luxury without pretense. Our commitment to consistency, collaboration and commercial viability has made us a preferred choice for retailers and distributors across the globe.

This is the Atlantic advantage. And here’s what sets us apart:

135 Years of Swiss Expertise

Founded in 1888, Atlantic is one of the oldest continuously operating Swiss watch brands. Our history of craftsmanship and reliability extends to every partner relationship — rooted in trust and long-term vision.

A Brand Customers Already Trust

Atlantic enjoys deep brand loyalty, especially in Eastern Europe, where it has been a household name for decades. This recognition offers new partners a valuable head start in building credibility and trust with customers.

Tailored Support to Help You Grow

We don’t believe in one-size-fits-all. From localized marketing to POS support, our team works closely with you to adapt the brand to your market — with strategies that are both practical and effective.

Swiss-Made Quality Your Clients Will Value

All Atlantic watches are Swiss Made using reliable movements, sapphire crystal, and premium materials. The result: high-quality products with timeless appeal at a competitive price point.

Attractive Margins & Smart Pricing

Our pricing strategy is designed to support healthy retail margins. Whether you’re expanding your range or building a new segment, Atlantic delivers strong value and manageable sell-through.

Global Know-How, Local Execution

With distribution in over 30 countries, we understand how to navigate cultural, logistical, and market-specific needs — offering global support with a local mindset.

A Focused Collection with Clear Identity

Our product range is curated, clear, and commercially strong. Each line reflects Atlantic’s heritage and design DNA — making it easier for you to position, sell, and scale.

Our Collections

Atlantic offers a focused, well-balanced product portfolio for both men and women. From refined mechanical timepieces to everyday quartz essentials, our collections are built on Swiss precision and tailored to meet diverse market needs.

Global Presence. Strategic Partnerships.

An international footprint with strong roots in key markets.

Atlantic Watches operates through a carefully selected network of exclusive distributors and trusted retail partners worldwide. With a legacy of over 135 years, the brand enjoys a particularly strong presence in Central and Eastern Europe, where it has built deep relationships and long-standing customer trust. In Switzerland and across the DACH region, Atlantic continues to grow through boutique retail and focused regional support. In recent years, the brand has successfully expanded into the United Kingdom, the United States, and Canada — markets where consumers seek authenticity, heritage, and accessible Swiss-made quality. Our reach also extends into Asia and the Middle East, where we collaborate with experienced partners who share our vision for long-term brand building.

To reinforce our visibility and strengthen partnerships, Atlantic maintains a consistent presence at leading global and regional watch fairs. From WatchTime in New York and Düsseldorf to Inhorgenta in Munich, the Toronto Watch Fair, the Hong Kong Watch & Clock Fair, and boutique festivals like Micro Praha, we actively engage with our global network. These events provide a platform to showcase new collections, meet new partners, and reinforce our position in both established and emerging markets. Across all territories, our focus remains the same: sustainable growth through exclusive distribution, genuine collaboration, and shared success.

Let’s Talk

Thank you for taking the time to get to know Atlantic. If you believe there could be a place for our brand in your market, I’d be happy to explore the possibilities with you. I’m always interested in connecting with partners who share our values — long-term thinking, mutual trust, and a commitment to quality.

Whether you’re looking to expand your current portfolio, enter a new segment, or simply want to learn more about how we work — let’s have a conversation. I look forward to hearing about your goals and seeing how we might create something successful together.

Philipp Ruefli
Head of Sales Atlantic Watches
Email: p.ruefli@atlantic-watch.ch
Mobile: +41 (0)79 615 57 05