Beachboy: Revival of a Legend

Meet the Special Edition Beachboy Automatic.

Nurturing the tradition and the impressive legacy of Atlantic, we are reintroducing the Beachboy, originally developed and launched in the 70’s, establishing yet another milestone in our successful corporate history.

The new Beachboy Special Edition collection consists of four models: stainless steel with black, blue and anthracite dial as well as stainless-steel yellow gold PVD with champagne dial. All of them unite the inimitable finesse and boldness of the historically significant watch, featuring the original dial with the date display, the manually applied hour markers and the iconic orange second hand.

The case has a diameter of 40 mm. The watches feature the original Beachboy stainless steel bracelet design, emphasising the character of this Special Edition model.

A further highlight is the transparent, screw-in case back which reveals the pulsating heart of the movement, the automatic ETA 2824-2 with 25 jewels.

Whether in daily business, enjoying family time or on adventures on sea and in nature – the Atlantic Beachboy is the perfect companion for the modern man.